What is corporate identity? How is it created?

When you think of world-famous brands, a few names and images will come to your mind. These images will remind you of the products of the brand they belong to. This association goes beyond the products and services the brand offers for sale. This perception that brands create in us as a way of life and an icon is the result of a successful corporate identity work. We can define the concept of corporate identity as all the elements that reflect the understanding and attitude of a brand from the beginning of its existence. Corporate identity arises from the combination of corporate communication, corporate behavior and visual elements. This corporate image created for the target audience of the brand is very important in determining the reputation of the brand.

So how is corporate identity created?

Your company's vision, mission, values and features that make you different from your competitors are the elements that should be taken into consideration when creating a corporate identity. Creating a corporate identity takes place within a certain process. Here are the steps you need to take to create a successful corporate identity:

Determine your brand name

The first step to be taken to create a corporate identity is to create a brand name. It is very important that the name you choose for your brand is simple and strong that will attract the attention of your target audience.

Have an effective logo

One of the most important elements in the process of creating corporate identity is your brand's logo design. Having a strong and eye-catching logo of your company directly affects the speed of development and growth of your brand. In addition, the font you choose and the colors you use when creating your logo are also important in terms of the impact you create in the eyes of your potential customers.

Have a strong slogan

Your brand's slogan should describe you in the shortest and most effective way. Therefore, when determining your slogan, you should be careful to use strong words. The catchiness of your slogan is also very important in the process of creating the corporate identity of your brand. You should remember that the power of your slogan will be in direct proportion to the growth rate of your brand.

Other elements that make up corporate identity can be listed as follows:

Business Cards,

Brochures,

Online advertisements,

Short films

The smooth progress of the corporate identity creation process is critical for the brand's position in the eyes of the target audience. For this reason, brands should attach importance to this process and work with digital advertising agencies that are experts in this field.

What does corporate identity do?

A successful corporate identity is of great importance for the awareness and reputation of your brand. Since corporate identity fully reflects your brand to the customer, the success of your corporate identity will enable you to gain more customers. Proper progress of the corporate identity creation process will create many positive effects such as rapid growth of your brand, easy access to your target audience, gaining customers and increasing your turnover.

Successful corporate identity examples

1. Coca-Cola

The fact that Coca Cola was offered for sale in red cans caused the color red to be identified with this brand. When we see a drink in a red box, the Coca Cola brand comes to our mind, which shows the difference of this brand from others. This situation is proof that Coca Cola is among the most successful companies in creating corporate identity.

2. Apple

Apple's bitten apple logo has become an icon today. This simple but evoking creativity and innovation logo is one of the most important elements that increase the brand's sales today.

3. Nike

Nike brand stands out from its competitors with both its logo and slogan. Wherever we see the brand's strong and simple logo, it reminds us of the brand's product range and advertisements. Nike's slogan "Just do it", which is also simple and powerful, has a great impact on the success of the brand. All of these show us what a successful corporate identity the Nike brand has.

Violet Digital Advertising Agency is here to highlight your brand!

As Violet Digital Advertising Agency, we are here to highlight your brand in the digital environment and present your difference to your customers in a creative way. With all our services in the field of digital advertising, we support you to always be ahead of your competitors. For all your questions, problems and needs in the field of digital advertising, please contact us at info@violetdigitalagency.com or +90 ( You can reach us at 543) 402 19 83